Nissan launched the Micra Hatch back with great expectations. But the Micra hatchback couldn’t live upto the expectations of Nissan. Reasons for the unsuccessful run was high price tag and lack of Nissan dealerships. Now the number of dealerships have increased. To improve the sales figures Nissan is developing a Low cost Micra. We have already published the Low cost Micra spy pics. Now Nissan wants to launch the Low cost Micra as fast as they could because of the hot competition from rivals.
On the exterior there are no changes for the regular Micra except for the new color Aqua green. For reducing the price tag Nissan Localized the steering wheel system which was earlier imported. Nissan also reduced the NVH packages and also ditching the Airbag on the steering wheel which is a standard equipment in all variants will also help cost come down. We can expect only basic features like AC,power steering and power windows in the interiors. This will help Nissan to price the Low cost Micra aggressively.
With this move Nissan Micra is moving from the top of the Hot hatchback segment. Low cost Nissan Micra will compete against i10,Beat and Brio. Low cost Nissan Micra will be called Micra Active.Nissan will launch the facelift Micra which will occupy the current Micra position in the market.Can the downsizing strategy work for the Nissan Micra.
source : IAB
