GLOBAL CAR MARKET STUDY BY POLK LIGHT VEHICLE SALES TO DECLINE 15 IN 2009

Global Light Vehicle Sales to Decline 15% in 2009, says Polk Study.

Study shows worldwide volumes wont return to pre-crisis levels until 2012.

R. L. Polk & Co.s latest market study released today predicts that the automotive market wont emerge from the worldwide recession until 2012, later than previously forecast, due to worsening economic conditions. The study further predicts that Global light vehicle sales will decline 14.7 percent from 2008 levels to 55.2 million units in 2009.

Key Findings:

• Emerging Markets Have Greatest Growth Potential

• Asian Automakers Gain Market Share in U.S.

• Scrappage and Tax Incentives Provide Short-Term Help for Saturated Markets

• Toyota Maintains Position as the Top Manufacturer

Long-term growth for the global automotive market will come from the "emerging" markets of Latin America; Central and Eastern Europe; Africa and the fast-growing Asia-Pacific/Middle Eastern region (excluding the developed market of Japan). Beginning in 2015, Polk expects more light vehicles will be sold in the aggregated emerging markets than in the combined "saturated" markets of the United States, Canada, Western Europe and Japan.

"We see China and India as key drivers of growth, as vehicles become attainable for an increasing percentage of these countries huge consumer populations," said Uwe Biastoch, director of global forecasting at Polk. "Like Tata Motors with the recent launch of the low-cost Nano in India,manufacturers that innovate and produce market-specific products will be successful in emerging markets," said Biastoch.

These emerging markets will come out of the current crisis three years earlier than the saturated regions. Light vehicle sales in the emerging markets will top 2007 levels in 2011; this wont happen until 2014 in the saturated regions.

The U.S. has been hard-hit by the economic crisis, and new vehicle sales have dropped from a high of almost 17.5 million in 2000 to 13.2 million in 2008, with a further decline to 10 million projected for 2009. Polk predicts that 2009 will mark the end of U.S. market share dominance for the domestic automakers: Asian manufacturers will capture 47 percent of U.S. market share, compared to 44 percent for American automakers and 9 percent for European brands.

Western Europe will fare better than the United States and Canada in the short term, in large part because of scrappage incentives introduced in countries including Germany and Italy. Light vehicle sales in Western Europe will fall 9 percent from 2008 to 2009, compared to 24 percent in the United States and Canada during the same timeframe.

"The U.S. market is currently in a state of flux, with the impact of Chryslers Chapter 11 filing yet to be realized and GMs fate uncertain. It also remains to be seen whether the Obama administration will follow the lead of some European countries and reward consumers who turn in old vehicles and purchase cleaner cars, and what the impact of such a fleet modernization initiative might be," said Ulrich Winzen, chief analyst at Polk.

Worldwide, Toyota will maintain its position as the top manufacturer, with a fairly stable market share of 12 percent through 2020. Ford and General Motors have both seen their global market share drop by nearly five percentage points from 2000 to 2008, and Polk expects both to lose more market share through 2012. Volkswagen, on the other hand, will gain almost a point of market share in the next three years. "Volkswagen is making great inroads in China, which will certainly boost its success worldwide. At some point in 2009, we expect Volkswagen to surpass GM as the number two manufacturer in the world, although the race will be close," said Biastoch. "The trend could change temporarily to GMs benefit if the proposed U.S. scrappage incentive passes."

R. L. Polk & Co. is a provider of automotive information concerned with marketing.

Source: R. L. Polk & Co.

The 2012 Lexus Small Car Review and Pricing

The 2012 Lexus Small Car - First Look

First Look to The 2012 Lexus Small Car

Lexus has built its success with opulent, beautifully made, gadget-laden vehicles, not excitement machines. Even its sportiest models to date, the 1992-2000 SC sport coupes, were not the stuff of enthusiast dreams. But now the luxury marque aims to liven up its image in a major way with the 2012 Lexus LFA. Amazingly for a

brand with no prior experience in high-performance sports cars, this new V10-powered two-passenger looks to be a serious challenger to the Ferrari 599

GTB, Lamborghini Gallardo, and, perhaps most tellingly, the GT-R from arch rival Nissan. That’s just as well, as the LFA has been a long time coming, announced after nearly five years of public hemming-and-hawing, three concept teasers, and disappointing finishes in a major auto race two years running. In fact, this may be the longest new-model “introduction” in automotive history.

Toyota’s luxury division unveils its first high-performance sports car after five years of “will it or won’t it.” The LFA is Ferrari-fighter, image-builder, technical testbed, and executive pet project all in one. But only 500 will ever be built--at $375,000 a pop.

To give fabulous performance 2012 Lexus GS model is seemed to come with muscular pack. The mechanical assembly would comprise of 4.3ltr V-8 engine associated with VVT-i techno

logy. It’s cylinders would be paired with 32 valves and DOHC technology which im

proves the fuel efficiency of the vehicle by facilitating easy control of fuel through the engine. The

muscular mechanical assembly is powered to produce the momentum of 300 hp around 500 RPM and a torque of 325lb.ft at 3400 RPM. The vehicle will offer 6 speed automatic transmission with

paddle shifters which facilitates to shift over manual transmission. For facility convenience the gear box comes with sequential gear shift mechanism which adds to its better performance. This design offers an advantage of saving fuel by giving 18 miles per gallon on city streets and the mileage of 25 miles per gallon on highways. It is expected that 2012 Lexus GS would be introduced with hybrid mechanism which would roll around engine V6.

There’s even fewer details revealed in these shots, other than that the rear bum

p

er has been cut and stretched, likely to make the shell fit over the new plat­form that’s expected to be shared between the IS & GS models.

Even with a new mule out and about, there’s very lit­tle rea­son to think the next-generation IS is right around the cor­ner — espe­cially with the revised edi­tion intro­duced this year. My own guess would be the next-generation IS debuts in 2012 as a 2013 model.

R Madhavan drives Maruti Suzuki 2012 WagonR to fetch car sales

The higher interest rates,sluggish economy,high excise duty,moonsoon deficiency and lockout in manesar plant resulted in shar decline in the car sales in MOM of august and domestic market.Maruti Suzuki became the toll of no sales in APRIL-AUGUST 2012.

Indian automobile has been using bollywood power to fetch the car sales and to make the presence felt among the indian customers.for instance,Amir khan drove with perfection a family car of TOYOTA innova,shahrukh khan drives HYUNDAI i10 and santro,Ranbir kapoor driver NISSAN micra to attract youth to buy products of NISSAN.within few years,They could get good no of sales somehow either this or that way.

What important thing to notice here is why Maruti Suzuki needs a brand ambassador to endorse its products despite of the fact that MS is the indias largest car manufacturer.

 but this time around seasons Maruti suzuki who aims to get no of sales. however, the products of Maruti Suzuki  performed the best in sales and won million hearts except A-Star.

R.Madhavan- who is the famous bollywood actor and strong  fan base in sourth part of the india drives the new Maruti Suzuki WagonR along with Mtv roadies winner and Vjs Raghu and Ram. hence this thing interprets that Maruti Suzuki makea apainstaking efforts to have stronger southern and the rest region of india.

Maruti Suzuki tries to revive the sentiments of its customers.Soumitra Karnik, national creative director, Dentsu India said: “Some time back, I remember reading a big feature in a publication on how all car advertising is plain vanilla and they show nothing but car shots driving down long, winding roads. Cars are not just functional, they mean a lot to the people who own them and drive them. So when we got a brief to a write the next communication piece on WagonR, we started with an attempt to change this notion. The WagonR was already positioned as a car for those who make smarter choices. We found out that Wagon R is one of the largest selling cars across the length and breadth of the country. So this fact helped us crack the idea - Big like India. Smart like you."


Did you watch Maruti Suzukis New commercial  of WagonR


In tvc,They show us that Maruti Suzuki wagonR and Maruti Suzuki itself is the smart and the best.
R.Madhvan,indirectly puts the Maruti Suzuki in place of chennai.